Your guide to effective communication

Strategic marketing and communications specialist

HI, I’M SHANNON ROSBROW.

I’m an academically trained linguist and cognitive scientist with an eye for marketing and communications strategy. With a decade of experience supporting communications and brand teams, I am deeply passionate about uncovering and utilizing insights to make the biggest impact.

My linguistic training, combined with both agency and in-house experience, enables me to support the full lifecycle of strategic communications or brand management. From insight generation, through campaign planning, execution, and measurement, I propel my teams and clients forward to achieve their OKRs and KPIs.

Throughout my career I have honed my skills in:

  • Uncovering core strategic questions and objectives

  • Selecting methodologies and best practices to elicit the most actionable insights

  • Identifying audience attitudes, behaviors, and opportunities to inform strategy

  • Communicating information clearly, on message, and with a solid narrative

  • Utilizing omnichannel strategies to increase ROI, based on a variety of data sources most relevant to the objective at hand

These combined make for a powerfully effective communications and marketing professional! I thrive on being able to tackle strategic challenges across all industries, including the pharmaceutical, CPG, and finance spaces.

Example work

  • CROSSING THE FINISH LINE

    I have helped several new pharmaceutical drugs cross over the finish line from Phase III to FDA approved.

    Most recently, I lead global market research in support of launching the first gene therapy for Hemophilia B. My insights, spanning audience segments, journeys, messaging, and material enhancements, enabled my marketing and communications teams to create the most effective strategic and tactical plans.

    My brand team was then able to create awareness and educational content to help them outpace the competition. These efforts resulted in an increase patient and HCP awareness and consideration, with strong message pull through.

  • HEALTH(Y) SEM

    SEM can be tough to get right, especially when you’re trying to reach patients who you know have unique needs at different moments of their disease journey.

    Through analytics and a fundamental understanding of keyword use and behavior, I was able to identify actionable insights along the the patient journey in the client’s therapeutic area. Additionally through our research we were able to identify education gaps and opportunities for the brand’s content team.

    This insight helped the client team decide on an SEM and content strategy to best fit their patients’ needs.

  • REPUTATION IS EVERYTHING

    …and also a fickle thing. For health insurance or pharmaceutical companies, their reputation is often plagued by consumer and patient complaints. So how do we raise our client’s reputation and highlight the good our healthcare clients do?

    Through an integrated communications strategy, we created tactics to help propel our clients reputation in areas that mattered most to them.

    We were able to see what kind of content worked best, what areas we can tweak, and how to keep the reputation results rising through a combination of research methodologies.